is a freelance Filmmaker based in North Devon.

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Why YouTube Has Changed.

YouTube is the biggest media platform in the world. 300hrs of content is uploaded to the site every minute. People are making a living from YouTube, and yet according to most content creators, nothing has changed over that time. 

YouTube is going through something we're surprised didn't happen sooner, it's becoming competitive. Original ideas for short-form content have run dry and YouTubers have turned on the only people they can, themselves. 

The moment I realised this was when the Fine Bros. tried to launch React World. There's a lot of misconception about this so I'll try and make it as simple as I can. React World was a licensing network set up by the Fine Bros. to essentially licence their 'format' to others. Their format being the idea of showing an individual some content (usually as short form viral content). By giving the Fine Bros a portion of your ad revenue, they would licence you assets from their content or original assets for React World. One of these assets, it would seem, was the word 'React'. The Fine Bros were preliminarily granted a trademark on that word. Giving them the legal backing required if they decided to issue takedowns on people's content if they deemed it as stealing their format. Despite being against React World, the reaction (lol) to this situation was blown out of proportion. The trademark does not mean that the Fine Bros. own that word. You can still react to things without paying them a dime. But this doesn't mean its okay either. The idea of reacting to something in short form content shouldn't be trademarked. The idea of taking revenue because someone had a similar idea shouldn't be allowed either. It removes the competitive market. Which is ultimately what this is. A way of removing competition. 

YouTube feuds have become common. Channels are appearing with the sole purpose of reporting these feuds in a TMZ like manner turning what was a community site to what looks like a tabloid. The fastest growing type of content on YouTube is content that either pokes fun, roasts, bullies or reports on anything mentioned. h3h3productions, GradeAUnderA and Leafyishere are some of the fastest growing content creators on YouTube at this current moment. h3h3 is clever and original, I don't have a single problem with them but their content is comedy videos that runs off their reaction to someone else's content. It's funny content, sometimes it's well constructed too. GradeA is a commentary channel, where he talks about things that he finds 'stupid', or people he doesn't like (enter bullying/roast). Finally, Leafyishere is a channel dedicated to the 'cringe' of the internet. 9/10, he ends up '''''roasting''''' (bullying) someone with a disability and doesn't apologise for it. His videos contain the f-word, and him telling the person in question to kill themselves. Leafy is without any doubt the Trump of YouTube. He's so mind-numbingly bad. it makes you question why people support him. 

What do all of those people have in common, they've all been in internet feuds, sometimes with each other. Enter Keemstar and Scarce. Scarce is lesser of these two evils, unlike the former, he reports community news while being unbiased and informative. Keemstar however is the opposite. DramaAlert (his 'show') is focused on clickbait-y topics, using 'news stories' that involve popular YouTubers and scandalous information, it's the TMZ of YouTube. Keemstar thrives on fights and feuds. On occasions, he accuses people of being pedophiles. In one instance, driving someone to insanity and recording his own mental breakdown. Only one of the accused was a pedophile. The rest were innocent.

Content changes, we saw it with comedy to gaming. But the change YouTube has gone through hasn't been good. YouTube isn't a community anymore, its a competitive media platform. A website that felt like a family has turned into a boxing ring. Unless YouTube weeds out the Leafys and the Keemstars, it's never going to be what it was.

 

 

Hamish Thompson